Sales Training & Coaching

The old adage, “Nothing happens without a sale.” is true for any business. It make sense that the sales person, the one on the front line with your customers, would be highly trained and skilled, and continue building his and her skills throughout their career. Incredibly, this is far from the reality. Most sales persons are given little, if any, sales training and nearly no sales coaching. Most companies assume that product training is the same as sales training and throw the new comfort advisor, new account manager or new territory manager into their assignment with little more than a product literature sheet to “sell” with.

Professional sales training and coaching includes the study and education of how people make decisions and how to relate to all buying styles. It teaches the importance of establishing rapport and building trust, with intention to serve the customer and create a lifetime client relationship. It teaches how to evaluate territory and account potential and assess the probability for gaining new business. And it teaches how to get agreement when asking for new business.

There is no better investment, and there is no faster return-on-investment than in sales training and coaching. Find out how personal coaching, sales seminars, training workshops, sales and business management videos and books can become an integral and valuable component to your business. Whether your are in HVAC or related industries, and whether you are a contractor, distributor or manufacturer, you can create a sales growth culture in your company with a blend of these time-proven training and coaching development tools.