Price Conditioning with Choices
When price conditioning is done to manipulate the customer, most people see through it, resulting in a lost sale. However, price conditioning is a very useful sales tool if it is done with integrity.
Don’t Forget These 5 Fundamental Selling Skills in 2022
You deserve to feel great about your sales success in 2018…congratulations. You and everyone in your company worked hard and deserve the rewards you received. Now it’s time to reload…and do it again!
The SecureAire® Residential Air Purifier: Complete Protection for Your Customers’ Health
It’s been impossible for any IAQ product to provide complete protection for your customer’s health… and their HVAC system’s performance… Until now! I’m sure you believe the manufacturer’s claims for the products you are selling. You wouldn’t be selling them otherwise, right? I’m not suggesting these claims aren’t true, but I am suggesting that there’s a lot more to the IAQ story – a whole lot more.
The SecureAire® Platinum Dealer Direct Program
In January of this year I announced the residential SecureAire Platinum Dealer Direct Program. If you missed this, I encourage you to take 5 minutes and read about the product and how it works.
Your Price Was Higher
How often have you heard “Your price was higher.” as the reason why you didn’t get the job? An experienced sales coordinator recently told me that the customer gives that as their reason for choosing someone else over 90% of the time. So, what can you do about that? Here are three answers.
5 Sales Priorities for 2019
You deserve to feel great about your sales success in 2018…congratulations. You and everyone in your company worked hard and deserve the rewards you received. Now it’s time to reload…and do it again!
Don’t Forget the Baby Boomers
While catching up on current commercials it has been quickly apparent that the big-ticket advertising has become increasingly targeted toward the younger guys who don’t shave and women who buy Land Rovers. Surely this demographic group is spending money and I hope they keep it up. They are a rapidly growing economic force and there is no doubt these hard working, independence loving, smart people will run the Baby Boomers’ world at some point… but not quite yet.
